Informatica has been recognized as the Data Quality winner in this year’s destination CRM.com 2011 CRM Market Leaders

Informatica has been recognized as the Data Quality winner in this year’s destination CRM.com 2011 CRM Market Leaders.

The Winner

“Informatica’s data quality solution is often on the short list with our clients, even if they are not an Informatica shop,” Wang says. That’s a pretty powerful statement that sums up Informatica’s victory for the second consecutive year. In fact, in 2009, an analyst proclaimed that the company “will be hands-down [the one] to beat” in a year or two. Well, it’s now been two years and it looks like Informatica doesn’t plan to go anywhere soon. Scoring an impressive 4.3 for both company direction and depth of functionality and a 4.0 for customer satisfaction, Informatica was the clear winner in the data quality category this year. “I really like what Informatica is doing,” Fauscette says. “Their developments are very interesting tools, and in some areas they might be a little ahead.”

Informatica beat out DataFlux, IBM, Trillium and Talend. Oracle was named as One to Watch. See this graphic for where Informatica placed against the competition.

The Market
Much like last year, master data management (MDM) has experienced considerable growth, continuing to innovate and help customers keep their data clean and accurate. As Jill Harris, editor in chief for a blog called Obsessive-Compulsive Data Quality, noted last year, “the market continues to evolve away from esoteric technical tools and toward business-empowering suites.”